Although this new peptide technology is very exciting, it's not to say that the products themselves, complete with filler ingredients and everything else that make up a cosmetics product, can harness the same results the technology shows in vitro.

REVERSE AND REPAIR: Proven to reverse visible signs of skin damage while you sleep, including uneven skin tone and texture, dry skin and lost elasticity. No7 Future Renew™ Damage Reversal Eye Serum is clinically proven to reverse visible signs of skin damage in just 8 weeks*Pepticology™ is No7'snew patent-pending peptide technology, created over the course of 15 years by world-leading scientists and skincare experts. The new product range of serums and moisturisers feature a potent pair of peptides designed to stimulate the skin’s self-repair process.

With four products in the range, The Future Renew Damage Reversal collection showcases what the brand say is the biggest cosmetic science innovation in No7’s history. Its super-peptide blend have been developed following 15 years of research and innovation using scientific methods that are more akin to medical research and rarely seen in beauty industry. What are peptides? Since then, the brains behind the mega-selling serum have gone on to create a host of other affordable wrinkle-busting products. (No7/PA) Along with retinoids, peptides are ingredients I look out for in my skincare, which is why I was intrigued to go along to a secret briefing by No7 a couple of months ago (the peptide-containing subject of which has just gone on sale this week – more of that in a moment). While before and after results for Future Renew are impressive, stats from No7 show that the peptides don’t outperform the vitamin A derivative, which is often seen as the gold standard in anti-ageing.No7, the UK’s number one skincare brand 1, today announces the launch of No7 Future Renew; a collection of four skincare products proven to reverse the appearance of multiple signs of skin damage. The range contains a new ‘super peptide’ blend that is proven to harness the skin’s natural repair process and the renewal of over 50 key proteins in skin cells. The super peptide blend – which represents the biggest cosmetic science innovation in No7’s history – contains two brand-new chemical entities, a patent-pending world-first technology that cannot be found in any other product. Over 15 years of scientific research and expertise has gone into creating Pepticology™, a patent-pending peptide technology that powers the No7 Future Renew™ range. This cutting-edge technology works to support the skin’s natural self-repair process. However, retinol is notorious for causing redness, irritation and flakiness – especially with sensitive skin – whereas peptides aren’t, nor does their potency dimish over time.